I've tested many different strategies but I'm scouring publishing books for more ideas because I want to try everything. You never know what will work for you, what won't, and in my mind, I really don't have much - if anything - to lose.
One such strategy is bundling related work together. It's an interesting theory and one I'm going to attempt with a couple of series, and something I was already planning on doing with the 3 series I have out now (well, technically 2, but the third will be released next month!)
I have an anthology of erotica coming out by tomorrow (which is why I don't have the link to share with you now). No, I'm not using a pen name (though that could change in the future) and no, it's not expensive. In fact, it will be released for $0.99.
A lot of my readers are young. A lot of my readers are adults. I'm not marketing my book the way I would with my other works, but it's out there and I definitely want to provide new readers with quality work and the opportunity to read my other novels that aren't erotica. I also want the readers who already follow me to know I bridge out in different genres and if you're interested, you're interested, if you're not, you're not.
So how am I supposed to bring in new readers? By making some of the stories included in the anthology free. If they like one story, they might be willing to shell out a whole $0.99 for 6 more stories.
It's a new strategy to market my books. I'm definitely nervous but I remind myself that I have nothing to lose. And I'll definitely let you know my results.